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Bodega is a Boston-based streetwear boutique that was founded by Dan Natola, Oliver Mak and Jay Gordon founded in May 2006. Widely recognized as one of the top sneaker boutiques in the world and as having put Boston on the streetwear map, Bodega saw a meteoric rise from its inception despite the absence of any marketing or advertising. Going off the success of its retail business, Bodega released its own apparel line in 2012, which has since seen collaborations with C.E and Fred Perry. Bodega is inspired by the archetypal convenience grocery store -- the outside and front section of the store is a typical convenience store, whilst the streetwear boutique is hidden behind a secret door disguised as a Snapple vending machine in the back of the store. After only two months, Bodega had secured a deal to carry limited edition releases from Nike, and attained Nike’s Tier Zero status after a mere two years. First collaborating with Converse on a sneaker release, Bodega was involved in seven projects between 2007 and 2008, including redesigns of the Reebok Pump Omni Lite, the Puma Sky Hi, and the adidas ZX running shoe.

adidas Consortium Taps END. and Bodega for Latest Sneaker Exchange
Bandulu Launches Its New Paint-Spattered Collection at SERIES by Bodega
Bodega Prepares to Launch the Vault by Vans UltraRange Silhouette
Bodega Is Putting Its Spin on the Vans Caballero
Spotlight: Bodega
Bodega Reimagines the NikeLab ACG Line for the Urban Jungle
UNDERCOVER Adds Elegance to Baseball Caps
Bodega Showcases Essential Pieces in Spring Editorial
Bodega Announces New Retail Concept, "SERIES"
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