Nike to Introduce $350 USD Auto-Lacing HyperAdapts to the Basketball Court

Spring 2019.

By
Footwear
21,040 Hypes 11 Comments

Nike has some big goals in store for 2019, including bringing its auto-lacing HyperAdapts to the basketball court.

During the company’s quarterly earnings meeting for Q2 of 2019, Nike executives revealed plans for an “Adaptive” performance basketball shoe set to release next year for $350 USD. “I’m excited to announce that in the new year we’ll launch a new adaptive performance platform in basketball at the $350 price point,” said CEO Mark Parker. “We have a smart shoe designed for the perfect fit, and it’s a major step in advancing and connecting our digital transformation to product.”

Vice President Andy Campion also revealed the HyperAdapt basketball silhouette will be launching in Spring 2019. Fans first got a look at the HyperAdapt self-fitting technology two years ago at a whooping $720 USD for a low-cut trainer. Let us know if you are excited to see HyperAdapts on the basketball court in the comment section below.

In more footwear news, here’s a clean look at the Fear of God x Nike Air Skylon II “Black.”

Read Full Article
Source
Sole Collector

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

606 Users Online

What to Read Next

Horacio Pagani Speaks on his Tailor-Made Hypercars
Automotive

Horacio Pagani Speaks on his Tailor-Made Hypercars

Shedding light on why some of them cost seven-figures.

Rae Sremmurd Drop Festive Holiday Tracks
Music

Rae Sremmurd Drop Festive Holiday Tracks

Titled “Christmas at Swae’s” & “Nothing for Christmas.”

'Star Citizen's' 'Squadron 42' Aims for 2020 Release
Gaming

'Star Citizen's' 'Squadron 42' Aims for 2020 Release

After receiving a $46 million USD investment.


21 Savage Returns With 'i am > i was'
Music

21 Savage Returns With 'i am > i was'

Featuring Childish Gambino, J. Cole and more.

Watch Migos, Ariana Grande & More Get Into the Christmas Spirit on 'Carpool Karaoke'
Entertainment

Watch Migos, Ariana Grande & More Get Into the Christmas Spirit on 'Carpool Karaoke'

“Merry Dripmas, everybody.”

Meet the Voice Behind the Original "Salem" from 'Sabrina the Teenage Witch'
Entertainment

Meet the Voice Behind the Original "Salem" from 'Sabrina the Teenage Witch'

Also to voice of Norbert from ‘The Angry Beavers.’

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.