PUMA Acknowledges the Evolving History of Photography With the RS-0 "Optic"

Wrapped in the reflective 3M material.

Presented by PUMA
Footwear 
11,741 Hypes 10 Comments

PUMA continues to creatively explore the far-fetching possibilities of design with the latest launch of the RS-0 “Optic.” As part of the FUTRO initiative, the makeover serves as a referential creation that uses design to represent the evolving history of photography.

Maintaining the silhouette’s technological composition, the sneakers are aesthetically striking through the use of 3M material on the laces and body, producing torchlight glares when hit with light. And with a tonal upper, variant hues of grey are interwoven throughout, as a white mid and outsole offer a break in the color. Final touches from the silver embellishments on the heel pad and tongue logo provide stylistic accents to complete the offering.

Retailing at $130 USD, shop the shoes at select retailers and PUMA’s website.

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Photographer
Michael Kusumadjaja/HYPEBEAST
Lighting/Tech
Faisel Muhammad/HYPEBEAST
Set Designer
Chelsea Finkel/HYPEBEAST

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