PUMA Acknowledges the Evolving History of Photography With the RS-0 "Optic"

Wrapped in the reflective 3M material.

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PUMA continues to creatively explore the far-fetching possibilities of design with the latest launch of the RS-0 “Optic.” As part of the FUTRO initiative, the makeover serves as a referential creation that uses design to represent the evolving history of photography.

Maintaining the silhouette’s technological composition, the sneakers are aesthetically striking through the use of 3M material on the laces and body, producing torchlight glares when hit with light. And with a tonal upper, variant hues of grey are interwoven throughout, as a white mid and outsole offer a break in the color. Final touches from the silver embellishments on the heel pad and tongue logo provide stylistic accents to complete the offering.

Retailing at $130 USD, shop the shoes at select retailers and PUMA’s website.

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Presented by PUMA
Photographer
Michael Kusumadjaja/Hypebeast
Lighting/Tech
Faisel Muhammad/Hypebeast
Set Designer
Chelsea Finkel/Hypebeast
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In This Article
Jamier Boatman-Harrell
Jamier Boatman-Harrell Creative Director

Jamier Boatman-Harrell is a Brooklyn-based Creative Director and writer at Hypebeast, with nine years of experience shaping culturally driven editorial and brand storytelling. He focuses on uncovering overlooked perspectives and translating them into narratives around identity, community, and self-expression. He wrote the Kaytranda cover story for Hypebeast Magazine #35, and is a fellow in The Center for Fiction/Susan Kamil Emerging Writer Fellowship.

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