Jil Sander and PUMA Revive the 1998 King Avanti in “Optic White”
Sporting a smooth leather upper that delivers a clean, minimalist aesthetic.
Name: Jil Sander x PUMA King Avanti “Optic White”
Colorway: “Optic White”
SKU: TBC
MSRP: ¥88,000 JPY (approx. $548 USD)
Release Date: June 17
Where to Buy: Jil Sander, PUMA
The soon-to-be-released King Avanti sneaker in “Optic White” marks the third highly anticipated drop of Jil Sander and PUMA following their revived partnership. Originally launched in 1998, this collaborative model serves as a historical milestone that famously pioneered the fusion of high fashion and athletic performance by reimagining PUMA’s iconic soccer silhouette.
This latest re-edition strips away complex multi-colored blockings in favor of an immaculate, monochrome “Optic White” colorway that swathes the entirety of the low-profile shoe. The upper is meticulously constructed from ultra-premium, high-quality leather, establishing a clean finish and a smooth, tactile texture that perfectly aligns with Jil Sander’s hallmark philosophy of minimalist luxury and precise structural lines.
The understated exterior of the sneaker is complemented by sophisticated branding details that elevate its premium lifestyle status. The lateral side panel features a refined, gold-tone “JIL SANDER” logo that brings a subtle metallic pop to the clean leather build, while classic PUMA branding is integrated onto the shoe’s distinctive tongue layout.
