C.P. Company will demonstrate its acclaimed garment dyeing at this year’s Hypefest, teaming with NY-based amateur art and football club Nowhere FC to produce true one-of-a-kind customized pieces. C.P. Company will host the standalone lab with a fully operating Tonello tumblr dyeing machine and a technician doing sampling and color/dyeing testing.
Additionally, Nowhere FC will open its Football Concierge, a pop-up jersey-customization service to alter the exclusively dyed C.P. Company goods, such as its staple goggle jackets, polo shirts, bucket hats, and more exclusively made for the festival. To drive the exclusivity of the products home, each item will be customized with unique patches and embroideries. The lab will also share the brand’s know-how on fabrics and material research while giving attendees the opportunity to experiment with the garment dyeing process in-action. Football Concierge is a limited time service that has appeared for the past five years for special events only.
The brand participation at Hypefest marks its first step toward C.P. Company Bespoke Colour: a unique and pioneering project of customized color garments expected to launch on C.P. Company’s website early in November.
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