Billionaire Boys Club Links up With NEIGHBORHOOD for HYPEFEST
Including two special edition items with adidas Originals and Medicom Toy.
Japanese label NEIGHBORHOOD is linking up with Pharrell Williams‘ streetwear staple Billionaire Boys Club for a collaboration this season, solely available at HYPEFEST.
The cross partnership between Tokyo and New York is emphasized in this partnership between Pharrell and NBHD designer Shinsuke Takizawa, with a selection of hoodies and tees that heavily utilizes graphic printing in seemingly random arrangements. Both brands’ icons are noticeable — BBC’s cursive logo and Spaceman are seen throughout alongside “CRAFT WITH PRIDE” phrasing that’s synonymous with NBHD. The duo also creatively overlap graphics for a more chaotic design aesthetic, showing off how the two very-different brands can coalesce.
Alongside the garments, BBC and NBHD will release two special edition items with both adidas Originals and Medicom Toy. The first is a tri-collaborative pair of EQT Bask ADV, with modifications on the toe box (NBHD BBC embroidery) and midsole for a new approach to the Prime knit runner. Secondly, a new BE@RBRICK will release, with a mix of skulls and space coming together on a gray/clear yellow base model — this concept is meant to translate as a “past to the future in space.” The BBC x NBHD x Medicom Toy BE@RBRICK will be available in both 100% and 400% sizes.
HYPEFEST will provide a virtual shopping experience accessible only to those within the geo-fenced location of the festival. All products purchased at HYPEFEST through the HYPEFEST app and on-site point of sale will be shipped to the buyer shortly after the festival.
Check out the BBC x NBHD full collection above and be quick to purchase at HYPEFEST. To learn more about the festival, visit the HYPEFEST official website.
