Influential Nike employee Sandy Bodecker has passed away aged 66. After joining Nike in 1982, Bodecker worked on a number of high-profile initiatives at the Beaverton-label and is arguably best known for his work with Nike SB. One of his best known achievements with SB was the redesign of the Dunk in 2002, transforming a basketball silhouette into an iconic skate sneaker.
Bodecker was originally hired as a product tester, before going on to head up Nike’s Global Football division and Action Sports category. He was also Nike’s first Vice President of Global Design. One of his most recent initiatives was the BREAKING2 campaign to run a sub-2 hour marathon. This program eventually lead to the Vaporfly and Zoom Fly running silhouettes. Rest in peace, Sandy.
View this post on Instagram
Some joked SB stood for Sandy Bodecker. Truth is, SB wouldn’t be here without Sandy. With heavy hearts we say goodbye to our friend, the man who believed in Nike SB from day one and made it what it is today. Your legacy lives on through every individual here and you’ll inspire us forever. Rest in peace, Sandy.