Playing off themes introduced last yeara>, Applecore showcases a selection of comfort-minded layering pieces emboldened by graphic accents. Versatile layering pieces are informed by conceptual storytelling, allowing for a range that moves beyond mere wardrobe staples.
Minimalist “ac” branding appears on velvet sweatsuits and long lab coats, joined by branding that underlines the collection’s main theme: Identity. Divided into three sections, the range begins with pale neutral tones to underline the purity embodied by newborns, yielding layered tracksuits and zip-up jackets. Next, a wider color spectrum reflects the various experience enjoyed throughout life, alongside underlying turbulence. Finally, short-sleeved hoodies and slacks executed in darker hues relate to life’s struggles, the fear of making poor choices and urban camouflage.
For more laid-back lookbooks, check out Beslow Purple Label’s Fall/Winter 2018 range.