EQUIHUA's "New Classics" Collection Honors Mexican American Culture

Intricate outerwear pieces made from timeless household blankets.

Fashion
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Brenda Equihua is a fledgling fashion designer from Southern California who aims to produce garments that reflect her Mexican American roots under the label, EQUIHUA.

The high-end imprint’s latest collection, entitled “New Classics,” is largely comprised of outerwear that draws inspiration from San Marcos cobras—blankets that Equihua describes as a “timeless housed item.” She adds: “Their prevalence in homes and their distinct character, make them uniquely familiar and comforting items for Chicanx [sic] people across the country.” Collectively, the range features an intricate range of handcrafted outerwear that was cut and designed by Equihua herself. Standout pieces include the “Ave Maria” coat, “Rose from Concrete” hoodie, and “Pray for em” zip front puffer.

View the lookbook above and visit EQUIHUA’s official website to purchase pieces from the collection. Prices range from approximately $165 USD to $325 USD.

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Keith Estiler
Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

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