Nike Air Max 1 Receives A SNOW BEACH-Inspired Colorway

Yellow, red, and navy hues.

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‘Lo heads, rejoice. Nike is preparing to drop an Air Max 1 with a color palette inspired by a most recognizable SNOW BEACH pull-over jacket. Yellow, red, and navy hues adorn the classic low-top that reflect the outerwear piece purveyed by the Polo Ralph Lauren offshoot in the late ’80s. Hip-hop fans will be sure to point the jacket out in Raekwon’s “Can It Be All So Simple” music video (1: 20-mark in the clip below). For full nostalgia effect, the Swoosh even embellished the sneaker with plastic “AIR MAX” tags on the heel caps that pay homage to the Air Max 93 silhouette. Lastly, crisp white midsoles are added to the silhouette for a clean contrast.

Check out the iteration above and purchase the shoe at select international retailers on January 11. Pricing details have yet to be confirmed.

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Keith Estiler
Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

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