The Jordan Generation Model Makes Its Entry Into the Footwear Market
Newest member of the Jordan Brand family.






Despite news that adidas recently jumped over Jordan Brand to claim the #2 sneaker brand spot in the U.S., Michael Jordan’s sportswear line shows no sign of slowing down — continuing to add on to its already storied arsenal. With that said, we now take a look at the newest member to join the family in the all-new Jordan Generation model.
The uppers, in its black/chrome colors scheme, features a lightweight textile composition and a statement quarter panel strap closure, while the sole unit spotlights a carbon fiber shank plate and grooved rubber treads. Signature branding, namely the Jumpman logo and MJ’s famed 23 jersey number can be found throughout. Set to a price of $160 USD, the new silhouette can be found now through the brand’s online shop.
In other footwear news, Nike’s Air Max 97 “Atlantic Blue” has made its return.