The Jordan Generation Model Makes Its Entry Into the Footwear Market

Newest member of the Jordan Brand family.

By
Footwear
5,968 Hypes 0 Comments

Despite news that adidas recently jumped over Jordan Brand to claim the #2 sneaker brand spot in the U.S., Michael Jordan’s sportswear line shows no sign of slowing down — continuing to add on to its already storied arsenal. With that said, we now take a look at the newest member to join the family in the all-new Jordan Generation model.

The uppers, in its black/chrome colors scheme, features a lightweight textile composition and a statement quarter panel strap closure, while the sole unit spotlights a carbon fiber shank plate and grooved rubber treads. Signature branding, namely the Jumpman logo and MJ’s famed 23 jersey number can be found throughout. Set to a price of $160 USD, the new silhouette can be found now through the brand’s online shop.

In other footwear news, Nike’s Air Max 97 “Atlantic Blue” has made its return.

Read Full Article

What to Read Next

JAY-Z, Ryan Gosling & Gal Gadot Line up for Season 43 of 'SNL'
Entertainment

JAY-Z, Ryan Gosling & Gal Gadot Line up for Season 43 of 'SNL'

Also joined by Sam Smith and P!nk.

Fidget Spinner Rapper Matt Ox Signs Record Deal With Warner Bros.
Music

Fidget Spinner Rapper Matt Ox Signs Record Deal With Warner Bros.

Overwhelming.

Watch How Dickies' Photographer Used a 8x10 Camera to Capture UK's Creative Talents
Fashion

Watch How Dickies' Photographer Used a 8x10 Camera to Capture UK's Creative Talents

A BTS look at the street-shot portrait series.


Stream Jhené Aiko's New Album, 'Trip’
Music

Stream Jhené Aiko's New Album, 'Trip’

The 22-track follow-up to 2014’s ‘Souled Out’ features Big Sean, Swae Lee and more.

Robert Geller & PINTRILL Join Forces to Create a Pair of Commemorative Pins
Fashion

Robert Geller & PINTRILL Join Forces to Create a Pair of Commemorative Pins

A follow up from the designer’s statement IMMIGRANT T-shirt.

The Nike KMTR Premium Gets the All-Black Treatment
Footwear

The Nike KMTR Premium Gets the All-Black Treatment

Techwear ninja.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.