adidas Just Jumped Over the Jumpman, Is Now #2 Sneaker Brand in U.S.
‘Ye called it.
We’ve reported on the impressive growth of German sneaker company adidas multiple times already this year, but not even the $5 billion USD in sales forecast comes close to the news unveiled today by NDP Group’s Matt Powell. Announced within a series of footwear-related tweets, Powell not only announced further sales growth for the Three Stripes but also confirmed that adidas has overtaken Jordan as the #2 brand in the United States for sports footwear — an achievement he never thought he would see in his lifetime.
Arguably Kanye West’s biggest critic and an avid believer that the “Kanye Effect” doesn’t play a large role in adidas’s growth, Powell highlights the Tubular Shadow and Superstar as August’s top sellers for adi. We’ll have to wait until the holiday season for the YEEZY BOOST 350 V2 “Beluga 2.0” to see whether or not everything holds true but for now, we can play The Life of Pablo‘s “Facts (Charlie Heat Version)” and say “Yeezy, Yeezy, Yeezy just jumped over Jumpman.”
Adidas has overtaken Jordan as the #2 brand in U.S. sport footwear. This is an achievement I never thought I would see in my lifetime.
— Matt Powell (@NPDMattPowell) September 18, 2017
Adidas sport footwear sales grew more than half for themonth and share grew by nearly half, to 13 percent.
— Matt Powell (@NPDMattPowell) September 18, 2017
Aug. Athletic FW Top-Sellers ($ order): TANJUN, AIR HUARACHE, Chuck Taylor LOW, Nike REVOLUTION 3, TUBULAR SHADOW, J XIII, SUPERSTAR…
— Matt Powell (@NPDMattPowell) September 18, 2017
