G-Shock Aims for Military Valor in Its Fall/Winter 2017 Utility Color Collection
In olive tree, tan and dark grey colorways.
Inspired by the color scheme of traditional military garb, G-Shock unveils its new Utility Color Collection for fall. Based of the GA700 silhouette introduced last Fall, G-SHOCK re-envisions the multi dimensional dial design in three distinct colorways: olive tree (GA700UC-3A), tan (GA700UC-5A) and dark grey (GA700UC-8A).
Each model features G-SHOCK’s signature shock-resistant structure and 200M water resistance, with additional features including 31 global time zones (48 cities + UTC), as well as 4 alarm clocks, a stopwatch and a countdown timer housed in a 53.4mm case. The lookbook for the collection reflects the Japanese watchmaker’s toughness contrasting the technical looks with concrete architectural surroundings — all of which embody the brand’s ruggedly robust appeal. Paired with weather resistant outerwear from Arc’Teryx Veilance and lightweight technical pants from ISAORA, the G-Shock timepieces suit well with these refined fits in muted tones and monochromatic for the transitional season ahead.
Browse the lookbook above and head over to G-Shock’s official site to pick up the GA700UC for $99 USD.
- Oli McAvoy/HYPEBEAST
- Frederick Marfil/HYPEBEAST
- Abdulaye Niang, Josh Edwards
- Arc'teryx Veilance, Danner, DYNE, House of Future, Isaora