PUMA Debuts the Tsugi Shinsei Nido With Two New Japan-Inspired Colorways

Following on from last week’s release of the collaborative BAIT x PUMA Blaze Of Glory Sock “Chalk,” the Germany-based sports brand is back with another new silhouette — dropping in two fresh colorways. Successor to the Tsugi Shinsei – a new sneaker family which we saw for the first time earlier this year — the Tsugi Shinsei Nido comes in both “Toreador Red and Puma Black” and “Lapis Blue and Puma White” variations, with corresponding colored mesh uppers and premium leather overlays. inspired by the codes of Japanese color symbolism, where red exemplifies energy, vitality and power and blue represents purity and cleanliness.

Dropping on August 15, the Tsugi Shinsei Nido is set to be available from selected retailers — such as JD Sports, Schuh, Footasylum and ASOS — with a price tag of £95 GBP ($120 USD). And, being as the campaign imagery features The Weeknd, why not check out their recent collaborative sneaker?