A First Look at the Futuristic PUMA Tsugi Shinsei Sneaker Inspired by Japanese Forms

A super limited KITHstrike edition and two monochromatic colorways.

Presented by PUMA
Footwear 
15,712 Hypes 0 Comments

From the Japanese for “next,” PUMA‘s latest line, known as Tsugi, focuses on a combination of unconventional design elements that come together to form the aesthetic of the collection. With a nod towards Eastern sensibilities, “Shinsei” translates to “reborn” in Japanese, with the futuristic low-top Tsugi Shinsei being the first style to release from the range. For the shoe, PUMA introduces a new lacing system where the laces run up both sides of the upper and through the padded tongue. Aesthetically, an angular midsole is accented by a tonal waveform pattern running the length of the shoe. The toe box is crafted from mesh — adding further depth to the textures of the sneaker, which also include nylon, leather and PUMA’s proprietary EvoKnit. IGNITE FOAM is placed under the footbed and provides flexibility in the forefoot and cushioning in the heel for comfort. A tonal PUMA logo written across the heel of the sock upper is the finishing touch on the shoe.

Linking up with retailer KITH to launch the sneaker, PUMA will drop a very limited orange and olive KITHstrike edition of the Tsugi Shinsei with custom KITH Treats packaging. Two monochromatic colorways are also releasing at KITH stores in Manhattan, Brooklyn and Miami on April 14. The PUMA Tsugi KITHstrike will retail for $120 USD, while the black and triple white pairs will retail at $110 USD.

Take a look at shots of all three colorways above, and stay tuned to HYPEBEAST for more information on the Tsugi line, the latest addition to PUMA’s “Run the Streets” platform which blurs the lines between performance and style, coming soon.

Read Full Article
Image Credit
Tyler Mansour/KITH

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

744 Users Online

What to Read Next

Listen to the Star-Studded 'The Fate of the Furious' Soundtrack
Music

Listen to the Star-Studded 'The Fate of the Furious' Soundtrack

Featuring Travis Scott, Migos, Young Thug & More.

The adidas UltraBOOST ATR Mid Primeknit Reemerges in Fiery Red
Footwear

The adidas UltraBOOST ATR Mid Primeknit Reemerges in Fiery Red

The surreptitious model makes another appearance.

The Air Jordan 1s Get a Remixed Color-Blocked Midsole
Footwear

The Air Jordan 1s Get a Remixed Color-Blocked Midsole

A vibrant twist.


Saucony Originals Is Obsessed With Food for Sneaker Inspiration Right Now, Here's Why
Footwear 

Saucony Originals Is Obsessed With Food for Sneaker Inspiration Right Now, Here's Why

Sneakers and food have a lot more in common than you might think.

Converse Chuck Taylor All Star Gets a Modern Future Mesh Upgrade
Footwear

Converse Chuck Taylor All Star Gets a Modern Future Mesh Upgrade

Sport-inspired technology.

A Roundup of Athletes and Their Bizarre Overseas Endorsements
Sports

A Roundup of Athletes and Their Bizarre Overseas Endorsements

From Ronaldo’s weird facial contraption to Man U pawning tomato juice.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.