From the Japanese for “next,” PUMA‘s latest line, known as Tsugi, focuses on a combination of unconventional design elements that come together to form the aesthetic of the collection. With a nod towards Eastern sensibilities, “Shinsei” translates to “reborn” in Japanese, with the futuristic low-top Tsugi Shinsei being the first style to release from the range. For the shoe, PUMA introduces a new lacing system where the laces run up both sides of the upper and through the padded tongue. Aesthetically, an angular midsole is accented by a tonal waveform pattern running the length of the shoe. The toe box is crafted from mesh — adding further depth to the textures of the sneaker, which also include nylon, leather and PUMA’s proprietary EvoKnit. IGNITE FOAM is placed under the footbed and provides flexibility in the forefoot and cushioning in the heel for comfort. A tonal PUMA logo written across the heel of the sock upper is the finishing touch on the shoe.
Linking up with retailer KITH to launch the sneaker, PUMA will drop a very limited orange and olive KITHstrike edition of the Tsugi Shinsei with custom KITH Treats packaging. Two monochromatic colorways are also releasing at KITH stores in Manhattan, Brooklyn and Miami on April 14. The PUMA Tsugi KITHstrike will retail for $120 USD, while the black and triple white pairs will retail at $110 USD.
Take a look at shots of all three colorways above, and stay tuned to HYPEBEAST for more information on the Tsugi line, the latest addition to PUMA’s “Run the Streets” platform which blurs the lines between performance and style, coming soon.