When it comes to its relaunch, Helmut Lang is going all out and taking on multiple sides of the arts and culture spectrum. With the forward-thinking Shayne Oliver onboard, the legendary label has linked up with Ethan James Green to shoot its 2017 fall/winter campaign and announced the “Re-Edition” initiative to re-release coveted archival pieces. Now, after previously revealing plans for the endeavor last month, Helmet Lung has formally announced a multi-discipline venture known as ”HELMUT LANG SEEN BY: THE ARTIST SERIES.” As revealed earlier today, ”HELMUT LANG SEEN BY: THE ARTIST SERIES” is billed as a ”year-long program featuring 12 visual artists.” Curated by Editor-in-Residence Isabella Burley, this latest effort from Helmut Lang is motivated by the brand’s legacy of collaborations and “re-contextualizes cult artworks as limited-edition posters, T-shirts and special products.” Every month will yield three works from each of the artists involved with the effort; at present time, the series’ first collaboration is set to arrive in Octobero of this year. The roster of artists chosen for “SEEN BY: THE ARTIST SERIES” consists of individuals such as Leigh Ledare, Boris Mikhailov, Peter Hujar, Keizo Kitajima and others.
You can check out Helmut Lang’s official Instagram trailer and post regarding the aforementioned series below.