Helmut Lang Marks Its Re-Launch With a 2017 Fall/Winter Campaign Shot by Ethan James Green

And introducing its Re-Edition, Seen By: The Artist Series and Design Residency program.

By
Fashion
3,067 Hypes 0 Comments

After being appointed Editor-In-Residence in March, by Helmut Lang’s Chief Executive Andrew Rosen, Isabella Burley recently launched the first initiatives for the label under her direction. Working closely with Helmut Lang’s Women’s and Men’s design teams to revamp the label, the Dazed & Confused magazine’s Editor-In-Chief created an all-new digital identity, while paying homage to the roots of the label by restoring the iconic original logo. And to mark the re-launch, Helmut Lang unveiled its 2017 fall/winter campaign shot by Ethan James Green on its new website and social media channels.

The first initiatives announced, include the launch of Helmut Lang’s Re-Edition, Seen By: The Artist Series and Design Residency program. Re-Edition is a quarterly release series that investigates the label’s iconic archive garments. Volume 1 of the Re-Edition series will be available September and will feature fifteen items — including outerwear, knitwear, denim and accessories. Inspired by Helmut Lang’s legacy of artist collaborations, The Seen By: The Artist Series is a monthly project that enlists 12 visual artists to uncover and re-contextualize cult artworks as limited-edition posters, T-shirts and other special products. While the Design Residency program is an ongoing initiative that brings in young creatives to collaborate with the label on capsule collections that are informed by Helmut Lang’s legacy. As previously announced, Hood By Air’s Shayne Oliver will serve as the first creative of the project and will be debuting his capsule collection September 11 at New York Fashion Week.

Also, make sure to check out our look at streetwear’s obsession with Helmut Lang and Raf Simons.

Read Full Article
Photographer
Ethan James Green/Helmut Lang

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1262 Users Online

What to Read Next

COMME des GARÇONS HOMME's 2018 Spring/Summer Collection Sees Technical Takes on Wardrobe Staples
Fashion

COMME des GARÇONS HOMME's 2018 Spring/Summer Collection Sees Technical Takes on Wardrobe Staples

Color-blocked raincoats, multi-functional blazers, and more.

HBO Unveils Streetwear-Inspired "Rep The Realm" Collection for 'Game of Thrones'
Fashion

HBO Unveils Streetwear-Inspired "Rep The Realm" Collection for 'Game of Thrones'

New pieces will be added each week to coincide with each aired episode, Carrots is up first.

UPDATE: Microsoft Paint Lives on After All
Tech

UPDATE: Microsoft Paint Lives on After All

It’s just moving according to Microsoft.


Nike Teams up With The Basement On a Pair of Multi-Material Dunk Lows
Footwear

Nike Teams up With The Basement On a Pair of Multi-Material Dunk Lows

“Real People Do Real Things.”

Manchester City Unveils Its 2017/18 Away Kit
Sports

Manchester City Unveils Its 2017/18 Away Kit

This time influence comes from the 1956 FA Cup Final kit.

Off-White™ & Warby Parker Team up for a Trio of Bold, Angular Sunglasses
Fashion

Off-White™ & Warby Parker Team up for a Trio of Bold, Angular Sunglasses

“Small Sunglasses,” “Medium Sunglasses,” and “Large Sunglasses,” to be precise.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.