From its early beginnings as a performance shoe to growing as one of the most notable pieces of casual footwear, the atmos Air Max 1 will make its long-awaited return with a special edition Air Jordan 3 as its partner in crime. Official imagery follows a recent preview of the pack as the Air Jordan 3 dons a similar makeup to the iconic Air Max 1 x atmos collaboration. As a complement to the revealing of its imagery, atmos’s own Hirofumi Kojima expressed his feeling towards each respective silhouette’s following, history and more.
What does the AM1 mean to you? What does it represent for design and for sneaker culture?
Air Max series mean a lot to me, as they are the reason for me to become interested in sneakers. Among all, Air Max1 is a commemorative shoe as the 1st of Air Max series. I believe AM1 is a historical piece and an indispensable part of the legend for both atmos and sneaker culture.
How did you approach the collaboration in 2007, what was the impetus for the color scheme?
I remember talking with the people in Nike Japan, who were involved in the project, about creating something crazy and stupid that would give impact to the market. We happened to find a pair of vintage Nike kids shoe with zebra print, and we decided to create shoes with animal prints under the concept of zoo.
Why elephant print? Why connect the AM1, even if subtly, to the Jordan legacy and its design language?
I grew up watching Michael Jordan and my first Nike (Jordan) was Air Jordan 1 Chicago made in 1994. The Air Jordan III is my personal favorite, which was the first one to use elephant pattern on a shoe. Air Max 1 Elephant was one of 3 shoes made under the concept of zoo, which was inspired by elephants swimming in the zoo.
The atmos Air Max 1 x Air Jordan 3 pack is scheduled for a March 18 release at select global retailers which will be followed by the solo launch of the Nike Air Max 1 atmos “Elephant” on March 26 via Nike SNKRS. Check out Kojima’s full interview here and let us know how you feel about the upcoming collaborative pack.