The atmos Air Max 1 x Air Jordan 3 Pack Has Officially Been Revealed

Nike’s Air Max Celebration welcomes something new.

By
Footwear
8,367 Hypes 0 Comments

From its early beginnings as a performance shoe to growing as one of the most notable pieces of casual footwear, the atmos Air Max 1 will make its long-awaited return with a special edition Air Jordan 3 as its partner in crime. Official imagery follows a recent preview of the pack as the Air Jordan 3 dons a similar makeup to the iconic Air Max 1 x atmos collaboration. As a complement to the revealing of its imagery, atmos’s own Hirofumi Kojima expressed his feeling towards each respective silhouette’s following, history and more.

What does the AM1 mean to you? What does it represent for design and for sneaker culture?

Air Max series mean a lot to me, as they are the reason for me to become interested in sneakers. Among all, Air Max1 is a commemorative shoe as the 1st of Air Max series. I believe AM1 is a historical piece and an indispensable part of the legend for both atmos and sneaker culture.

How did you approach the collaboration in 2007, what was the impetus for the color scheme?

I remember talking with the people in Nike Japan, who were involved in the project, about creating something crazy and stupid that would give impact to the market. We happened to find a pair of vintage Nike kids shoe with zebra print, and we decided to create shoes with animal prints under the concept of zoo.

Why elephant print? Why connect the AM1, even if subtly, to the Jordan legacy and its design language?

I grew up watching Michael Jordan and my first Nike (Jordan) was Air Jordan 1 Chicago made in 1994. The Air Jordan III is my personal favorite, which was the first one to use elephant pattern on a shoe. Air Max 1 Elephant was one of 3 shoes made under the concept of zoo, which was inspired by elephants swimming in the zoo.

The atmos Air Max 1 x Air Jordan 3 pack is scheduled for a March 18 release at select global retailers which will be followed by the solo launch of the Nike Air Max 1 atmos “Elephant” on March 26 via Nike SNKRS. Check out Kojima’s full interview here and let us know how you feel about the upcoming collaborative pack.

Read Full Article

What to Read Next

A$AP Rocky Stars in Zalando's 'REMIX FASHION' Short Film
Fashion 

A$AP Rocky Stars in Zalando's 'REMIX FASHION' Short Film

Presented by Zalando
The artist puts his styling skills to work alongside model Jourdan Dunn.

John Elliott Hits the Beach With His Latest Capsule Collection
Fashion

John Elliott Hits the Beach With His Latest Capsule Collection

Elliott’s “Watching Water” swim collection drops next week.

'Mario Kart 8 Deluxe' for Nintendo Switch Will Be the Best Iteration Yet
Entertainment

'Mario Kart 8 Deluxe' for Nintendo Switch Will Be the Best Iteration Yet

More items, a ton of tracks, and an “easy mode” feature for the treacherous Rainbow Road.


PUMA and Staple NTRVL 2017 Spring/Summer Collection Is Signature Fashion and Fitness
Fashion

PUMA and Staple NTRVL 2017 Spring/Summer Collection Is Signature Fashion and Fitness

Staple colorway sneakers are paired with apparel for the first time.

The Blisteringly Fast Hyperloop One Test Track Is Nearly Complete
Tech

The Blisteringly Fast Hyperloop One Test Track Is Nearly Complete

Super-speed travel is almost here.

A Look At JAY Z's Most Notable Businesses, Man
Music 

A Look At JAY Z's Most Notable Businesses, Man

From Roc-A-Fella Records to his new venture capital firm, Arrive.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.