PUMA and Staple NTRVL 2017 Spring/Summer Collection Is Signature Fashion and Fitness

Staple colorway sneakers are paired with apparel for the first time.

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PUMA and Staple have already connected on a series of footwear designs. Now looking to grow their fruitful collaboration, the duo is joining forces for the first time on apparel to be included in the NTRVL 2017 spring/summer collection.

The IGNITE evoKNIT, IGNITE 3, Limitless, PUMA Clyde and BOG Sock sneakers all feature Staple’s signature colorways and design aesthetic in some way. Now, these elements will be seen throughout the new apparel collection. “Fashion and fitness” are combined to bring out the line’s everyday functionality element. Included are sweats, track pants, hoodies, caps, jackets, and bags. Microdots, reflective features, elastic bands, water resistant fabrics are also used to echo comfortability and practicality.

The PUMA NTRVL collection will be available on Reedspace.com and PUMA.com starting March 18th. PUMA stores and selected retailers worldwide will start to carry the line on March 25 with a second drop happening on May 6.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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