A$AP Rocky Stars in Zalando's 'REMIX FASHION' Short Film

The artist puts his styling skills to work alongside model Jourdan Dunn.

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For Spring 2017, European retailer Zalando has called on multifaceted artist A$AP Rocky to star in its REMIX FASHION short film. Inspired by Rocky’s high-meets-low style, the video takes place in the “A$AP Hotel,” where the guests, including star models Jourdan Dunn and Andreea Diaconu, reinvent their looks after their suitcases are switched at check-in. The completion of the video sees full outfits inspired by the crossover of luxury and streetwear created from the selection of brands that Zalando offers in its online store, including the likes of Damir Doma, Nike and PUMA. Watch the film above and shop Zalando’s lineup of designers from Vivienne Westwood to G-Star here.

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Paul Heavener
Paul Heavener Vice President, Global Editorial

Paul Heavener joined Hypebeast in 2016, and, over the past 10 years, has worked across its editorial, creative and brand partnerships teams. From 2023 to 2025, he led Hypebeast’s New York City and London-based agency and creative services teams as Executive Creative Director. In 2026, he shifted his focus back to editorial, where he now oversees Hypebeast’s global editorial organization. On occasion, Paul contributes content and writing focused on topics of personal interest including fashion, watches, hi-fi and design.

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