Givenchy Introduces Oversized Branding on New Sneakers

Joining the logomania trend.

Footwear
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Nike may have kicked off a pair of trends when it debuted the Air VaporMax Moc and oversized logo Air Max Plus earlier this year. Now, Givenchy has introduced a pair of sneakers boasting large branding and midfoot straps.

A runner and tennis sneaker silhouette each sacrifice laces for black elastic straps bearing Givenchy’s name. Both also feature painted gold branding on the heel as well as leather knot detailing. The running shoe adds extra visual interest in the form of embossed dots on the midsole and an orange tongue tag, while its minimalist, all-white peer keeps it simple.

Both sneakers are available on the fashion house’s website, with the court sneaker retailing for $595 USD and the runner for $735 USD. In related news, logomania was one of our top 10 trends of 2017.

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