EFFECTEN Looks to Grunge for Debut Spring/Summer 2018 Collection

The ’90s are back.

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Fashion
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Japanese label EFFECTEN reveals its Spring/Summer 2018 collection, dubbed “Shades of Hobby.” Designing under the banner of “ANARCHY · OUTSIDER · JAZZ · BLUES,” Kentaro Hamanaka’s young brand blends graphic designs with a love of ’90s clothing.

Without sticking to any one style, EFFECTEN blends sportswear — in the form of tearaway pants and track jackets — with grunge staples like oversized chinos and button-up shirts. Plaid and striped patterns continue to the retro style, as do colorblocked pullovers and hoodies. Sex Pistols-referencing graphics add a hint of punk edginess, while other prints include the collection’s title, seen on the back of an oversized coat. Long belts and similar waist-level attachments further the collection’s layered appeal, which comes from original textiles sourced exclusively from the brand.

Shop the range on the brand’s web store. For more Japanese fashion, check out Doublet‘s innovative package t-shirts.

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EFFECTEN

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