CNY NYC's Fall/Winter 2017 Capsule Collection Flips the Familiar DVD Logo

A LQQK Studios creation.

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CNY NYC is a streetwear brand from skater, photographer and artist Peter Sutherland. The imprint’s newest capsule for the Fall/Winter 2017 season includes your basic staples of tees, hoodies and sweatshirts. However, for the graphics, the label puts emphasis on putting a fun spin on the ubiquitous HD DVD logo. The insignia is something you’d usually see when buying a DVD player or a DVD disc.

Printed at LQQK Studios, other artwork in the line also includes a few emoji face flips. The capsule features a variety of colors and should be a hit amongst graphic clothing connoisseurs.  You can buy the range now at CNY NYC’s official website.

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Lqqk Studio
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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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