Eminem Discusses Reseller Culture in Latest 'Sneaker Shopping' Episode

Alongside his Jordan 4 “Encore” reissue.

Footwear
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Eminem continues to make headlines following his most recent Revival album. The rap legend recently went Sneaker Shopping with Joe La Puma at Burn Rubber in Detroit. As he browsed the shelves for fresh pairs of sneakers, Eminem dropped some golden nuggets such as his Air Jordan IV “Encore” reissue, his thoughts on the re-selling culture, as well as Eazy-E inspiring him to wear Air Jordans. At the end of the segment, Em spent a total of $600 USD on Nike sneakers and a pair of Reeboks.

“Get your hustle on. It’s fine. What I do, when I get a pair, is I put them in my closet, then I sell them a couple weeks later. Anonymously online, so nobody knows it. That’s why I said I’m not mad at the people who do it — I’m kidding,” the rapper said in regards to his friends-and-family sneakers fetching for thousands of dollars.

Watch the Sneaker Shopping episode above and learn more about the Jordan 4 “Encore” here.

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Keith Estiler
Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

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