doublet
doublet was founded in 2012 by designer Masayuki Ino. The Tokyo-based label is known for its playful design ethos, often reinterpreting popular silhouettes with heavy deconstruction and unexpected novelty. From oversized knitwear to fuzzy fur coats, Ino’s imaginative designs are the result of a number of disparate influences coming together, like ‘80s punk and Ivy, culminating in a refreshingly subversive aesthetic.
Available from Dover Street Market Ginza now.
First chihuahua hoodies, now these babies.
Vintage styles and childhood nostalgia swept the runway… in reverse.
Emphasizing obscure cuts, deconstruction and playful graphics.
Nodding to the skate scene of the late ’90s and early ’00s.
Quirky illustrations of sushi and pastries.
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