Doublet SS26 Turns Produce Into Playful Couture at Paris Fashion Week
The brand goes bananas with farm fresh fashion.
Summary
- Doublet’s SS26 collection is inspired by the phrase “いただきます/Itadakimasu” and Sky High Farm’s sustainable ethos
- It features garments resembling bananas, radishes, eggs and more
- The pieces use eco-conscious materials like fish leather, eggshells and repurposed fishing nets
Doublet unveiled its Spring/Summer 2026 collection at Paris Fashion Week, and it was undoubtedly a head-turner. The collection draws inspiration from “いただきます / Itadakimasu,” a Japanese expression traditionally said before a meal to show gratitude for food — an idea that designer Masayuki Ino took quite literally. Blending this cultural sentiment with the ethos of Sky High Farm, a socially driven agricultural initiative, the collection explores themes of nourishment, sustainability, and community.
Visually whimsical and materially conscious, the collection features garments that resemble food, crafted in collaboration with environmentally mindful individuals and organizations. Through innovative material sourcing —including repurposed fishing nets, fish leather, discarded eggshells and more — Doublet transformed waste into wearable art.
The presentation itself was a feast for the eyes — set up to resemble a playful culinary experience or perhaps a mordern day at the farm with the audience sat on hay bail. One standout piece was a hyperrealistic banana dress, designed with incredible detail: a peel-like outer layer with a zipper running down the front as if mimicking the act of peeling and even a fruit sticker with the Doublet logo plastered on for added realism.
Another striking look featured a ripened banana ensemble with a hooded design and a zipper extending all the way to the top of the head, echoing the natural curve and texture of the fruit. Other garments took on the forms of radishes, carrots, eggs — you name it. Doublet blurred the line between food and fashion, romanticizing everyday produce in ways both humorous and thought-provoking. Through this lineup, the brand challenged conventional ideas of luxury and craftsmanship, proving that art can be found and worn through many unexpected lenses.
