Doublet Readies SS25 Collection Lookbook
Featuring the Spiver football jersey, oversized Gakuran blazer and a badge-emblazoned leather jacket.
Doublet has released a new lookbook for its Spring/Summer 2025 collection. In celebrating the collection’s launch, the Tokyo-based label also set up a special pop-up in Shinjuku’s Isetan department store.
First shown in Paris Fashion Week last June, Doublet’s SS25 fully embraced the idea of “never taking itself too seriously.” The lookbook in-keeps the collection’s reimagined and rebellious high-school aesthetic, showcasing wearable pieces that still carry the brand’s signature tongue-in-cheek elements as well as subcultural references. This includes the Spiver football jersey, a heerleader uniform-inspired cropped top, a oversized Gakuran blazer, a badge-emblazoned leather jacket with matching pants as well as lace-up sneakers with spikes.
Meanwhile, the Tokyo pop-up takes on a Japanese idol theme with mannequins dressed as die-hard fans and posed in exaggerated formations. The pop-up will be available until February 18 at Isetan Shinjuku.
doublet SS25 “IDOL” Pop-up
Isetan Shinjuku 3F West Park / Promotion
Shinjuku, Tokyo, 160-0022 Japan
View this post on Instagram
