Epitome x Reebok's Instapump Fury Channels "The Evolution of The Woman"

“Her journey, her story.”

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Atlanta retailer Epitome has partnered with Reebok for a special Instapump Fury release. Inspired by “The Evolution of the Woman,” the collaborative model takes cues from the power of femininity and the bright future that awaits womankind. It’s about “HER Journey, HER Story,” according to Epitome.

The silhouette is constructed of white patent leather trimmed with metallic details on the heel. Translucent aspects are applied to the pump, release valve and straps for a futuristic feel while a translucent delta symbol on the toe box to symbolize “transparency, intuition, and progression.” Furthermore, satin pink footbeds are added for optimum comfort.

The Epitome x Reebok Instapump Fury will release on October 12 in NYC at an exclusive Pop-Up shop. It will then rerelease on October 14 at the Epitome store in Atlanta, Georgia and at its online store. The pair will retail for $205 USD.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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