Los Angeles Unveils New Logo Celebrating Its Creative Community

Signaling a partnership with local businesses for a line of LA Original-inspired items.

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Design
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Full-service advertising company 72andSunny and Los Angeles mayor Eric Garcetti have come together to produce a civic pride campaign for LA’s creative community. The campaign features a new LA logo integrated into products by local entrepreneurs.

Instead of showcasing locations, the video aims towards its own citizens and the creatives among them, made more poignant by the Kendrick Lamar track played throughout. As Fast Co. puts it: ”it’s more than an ad, it’s a partnership with some of these local creative businesses for a line of LA Original-themed products, from Garage Board Shop, Sisters of Los Angeles Glassware, and more.” Check out the video above and share your thoughts in the comments below.

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