According to Footwear News, sales of Lebron James’ sneakers are still outperforming Stephen Curry’s in the retail game. Shoe economics expert Matt Powell told the shoe business publication that Nike would sell more units of LeBron’s sneakers than Under Armour of Curry’s this year, but added that Curry models are selling out faster with a greater sales rate increase. Despite the gain in sales, the Cavs superstar’s signature shoe is still the top contender. In a report by SportScanInfo data delivered by B. Riley & Co. LLC, James’s kicks has outsold Curry’s in the three of the past four weeks. This data however, did not include the much talked-about Under Armour Curry 2.5 release, which has gotten some attention for its ‘dad shoe-like’ design.
Furthermore, Powell concluded that the success of Curry’s footwear models can be attributed to the MVP’s talent and personality, but most importantly the quality of his shoes. So there’s also the battle between which shoes are better made. Mitch Kummetz, senior analyst in active lifestyle with B. Riley & Co. LLC says that “James’s latest shoe, the Nike LeBron 13, isn’t performing as well at the cash wrap because people don’t think it’s a quality sneaker.”
So regardless of design, quality or social media response, LeBron James’ signature kicks still tops Stephen Curry’s in terms of shoe sale numbers. But with Curry models’ rate of sales moving at such a fast pace, will it ever be enough to outpace King James’s line in the near future? Also, now that the NBA Championship series is tied at 3-3, it’ll be exciting to see how the athlete who comes out on top will be able push more units because of the win.