Nike CEO Mark Parker has announced that the Swoosh has another collaboration with New York artist Tom Sachs coming down the pipeline. The Beaverton exec alluded to the project in his Surface magazine interview, wherein Sachs professed a mutual admiration of the artist as both creator and collaborator, stating the following:
“There’s a lot of respect, and with respect there’s a lot of ribbing on both sides,” Sachs says of his relationship with Parker. The two are currently at work on their next concept, which Parker says is “something that’s close to [Sachs’s] personal passion and also relevant for Nike.”
Sachs’ recent projects include the Bodega 245 art installation, which has played host to events by Virgil Abloh and Heron Preston, No Vacancy Inn, and even a hyper-rare Frank Ocean listening event; his relationship with Nike, however, is best evidenced by his 2007 film, A Space Program—a multimedia installation-turned-film featuring recreations of lunar landing gear, uniforms and equipment, and even a control room, all built to scale and Sachs’ own specifications. The piece effectively recreated and refracted the 1969 Apollo 11 moon landing through the prism of Sachs’ creative imagination; this vision of the landmark event included a bevy of private sponsorships and branding, including a collaborative NikeCraft Mars Yard sneaker (pictured above), designed with the needs of the project’s rocket scientists in mind. The rare shoes have since gone on to become sought-after collector’s items and currently fetch prices upwards of $3000 USD on eBay, so the next chapter of this collaboration is sure to spark some serious interest from art fanatics and die hard sneaker-heads alike.
Check out the creative duo’s first shoe above, check out some of Sachs’ filmography—including A Space Program—here and be sure to let us know what you think of the collaboration’s potential in the comments.