Creative visionary Aitor Throup has accrued a legion of admirers in fashion since the launch of his New Object Research ready-to-wear label back in 2013, and even further back before that thanks to his involvement with the likes of C.P. Company and Stone Island. However, Throup has always turned a cold shoulder towards the conventional catwalk show format, calling it “boring in general.” To this end, Throup has announced his intention to return to the fashion calendar this June at London Collections Men, after an absence of three-and-a-half years. “For the past year and a half we have been developing a very exciting new way of presenting, a way for me to interpret the possibilities of a catwalk in my own way,” Throup explains.
Taking inspiration from his past 10 years in fashion, Throup has created a series of four short films which takes one of his most recognizable designs and turns it into a 3D object that morphs and mutates into unrecognizable forms. Not only directing the short films, Throup collaborated with Scottish producer Rodaidh McDonald of XL Recording’s on the soundscape, which Throup describes as “a careful sonic re-construction [that communicates] the original idea, whilst at the same time developing it into an abstract and almost euphoric distorted destruction towards the end, to match the visuals.” Throup continues, “I am basically destroying my old work, in order to move forward.”
Past projects with Damon Albarn and Sergio Pizzorno of Kasabian show that music is an integral force behind Throup’s output, and this project will be no different. Throup explains “music has always been incredibly important for me. I got to a stage where I clearly understood what the sounds I needed were. I needed to be able to curate the exact sound myself, rather than hand it over.”