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Last year, our team of editors, writers and contributors alike took on the daunting task of listing the 100 most influential people impacting the HYPEBEAST world. The project itself started with the obvious question, ‘what exactly is HYPEBEAST culture?’ We discovered that answer is an always evolving definition. It revolves around the best in street culture and those from the arenas of high fashion and business who are directly inspiring and influencing the world outside of their respective circles. It encompasses the innovators creating simplified worlds through accessible technologies. It includes artists, musicians and designers alike providing social commentary as well as those able to help us uncover the hidden beauties we so often overlook. With fashion at its core, HYPEBEAST is a domain in which innovators from all realms of creativity are placed in the spotlight.
In the past few months, we saw the perennial give-and-take game being played between the worlds of street and high fashion, while hip-hop’s brightest stars blanketed their influence over our culture. Nestled in the middle, is an emerging crop of brands blending functionality with sophistication, while maintaining authenticity. Furthermore, the once uncertain and dying medium of print finds life through a growing circle of progressive imprints, while brick and mortars deliver new and exciting ways to bring consumers back to the traditional ways of retail.
Without further ado, we present our latest edition of HYPEBEAST 100.