Bobby & Ben Hundreds
Co-founders of The Hundreds
- Age35 and 35
- DisciplineFashion and Media
Bobby and Ben Hundreds maintain one of the oldest streetwear brands, and this year The Hundreds delivered a number of special releases that prove the brand’s ability to consistently adapt. Collaborative projects included a streetwear range with Pepsi, a pair of Timberland boots, a reflective 3M jacket with XHIBITION, a Reebok Ventilator, a retro NBA capsule collection with adidas Skateboarding, and accessories like caps, skate decks, and even a punching bag and gloves. Both Back to the Future fans, the two also produced a “Back to the Hundreds” collection; Bobby even interviewed Back to the Future co-creator Bob Gale.
Under Bobby and Ben’s guidance, The Hundreds has grown as an online platform and now encompasses a wide range of topics in fashion and culture including their popular videos like the Hobbies with Asa Akira and Secret Stash webseries that connect audiences to notable figures in the industry. Bobby and Ben’s brand has grown into a true fashion and media empire that continues to add to our culture. Next year we’re looking forward to hearing more about Bobby’s upcoming streetwear documentary titled The Impossible Project.