Takayuki Fujii

“Independent. Unaffiliated. Neutral. Not belonging to a particular country or culture.” nonnative is a brand that pulls elements of style from various cultures around the world, offering a vast array of garments that are timeless, yet modern, utilitarian, yet fashionably versatile. The result is a unique blend of sophistication and street that only a young Japanese designer like Takayuki Fujii can produce. The lead designer-turned-creative director of nonnative since 1999, Fujii has transformed the once graphic T-shirt brand into a benchmark for splicing American outdoors with Japanese sensibilities. While 2015 proved to be a steady year for the brand, nonnative raised the bar with popular collaborations alongside New Balance, BEAUTY & YOUTH UNITED ARROWS, and WACKO MARIA.