Eddie Cruz and James Bond
Co-Founders of Undefeated
- DisciplineFashion, Footwear and Retail
UNDFTD has long been a mainstay within the world of streetwear and a lot of it is down to Co-Founders Eddie Cruz and James Bond’s unwavering vision of what the label represents. Off the back of a successful and exciting 2014, the pair followed up with an equally impressive 2015. Collaborating again with Nike and adidas, whilst also working with Beats by Dre and Alpha Industries, the streetwear stalwart showed what it was made of. The arrival of Eric Peng Cheng to aid the brand’s retail expansion means that next year is full of even more promise.