ASOS is a UK-based e-commerce website launched by Nick Robertson in 2000. Operating purely online, ASOS sells clothes and beauty items targeted at those in their twenties. ASOS now sells over 80,000 branded and in-house products, epitomizing omni-channel retailing with both web and mobile shopping options. Apart from operating as an e-commerce site, ASOS also acts as a fashion blog with a monthly magazine, aiming to serve as a source for fashion inspiration and content for young people.
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