ASOS

ASOS

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Profile
Founded 2000
Industries Contemporary
Headquarter London, United Kingdom
Website asos.com
ASOS is a UK-based e-commerce website launched by Nick Robertson in 2000. Operating purely online, ASOS sells clothes and beauty items targeted at those in their twenties. ASOS now sells over 80,000 branded and in-house products, epitomizing omni-channel retailing with both web and mobile shopping options. Apart from operating as an e-commerce site, ASOS also acts as a fashion blog with a monthly magazine, aiming to serve as a source for fashion inspiration and content for young people.

2015

Robertson stepped down from his role as CEO and was replaced by its COO, Nick Beighton

2010

Launched ASOS Marketplace, an online fashion community where customers can sell directly to each other

2007

Introduced ASOS own label for Men
Launched ASOS Magazine distributed throughout the UK monthly

2005

Launched ASOS Beauty

2004

Introduced ASOS own label for Women

2000

ASOS was established in June by CEO Nick Robertson and Quentin Griffiths
UK Youth Fashion Brand COLLUSION is Asking Young People One Simple Question
Fashion  

UK Youth Fashion Brand COLLUSION is Asking Young People One Simple Question

Presented by COLLUSION
“What do you wish for, in the year you come of age?”

PUMA & ASOS Collaborate on Environmentally Conscious "Sustainability Pack"
Fashion  

PUMA & ASOS Collaborate on Environmentally Conscious "Sustainability Pack"

Presented by PUMA
That carbon neutral flex.

The Leisure Pack From Reebok Contains Two Fresh New Colorways
Footwear  

The Leisure Pack From Reebok Contains Two Fresh New Colorways

Presented by ASOS
Available Exclusively From Looped.

To Survive, Streetwear Must Abandon Sexism
Fashion  

To Survive, Streetwear Must Abandon Sexism

The “boys’ club” mentality puts the entire movement in danger.

Joey Bada$$ Talks About His Heroes and Having an All-Black Jeans Phase in New Interview
Music

Joey Bada$$ Talks About His Heroes and Having an All-Black Jeans Phase in New Interview

He also remarks on being inspired by Sean Diddy Combs.

ASOS CEO Shares Plans For Massive $40 Million U.S. Warehouse
Fashion  

ASOS CEO Shares Plans For Massive $40 Million U.S. Warehouse

Shipping on those basic T’s just got even cheaper.

H&M and Zara Are Not The "Fastest" Retailers in Fast Fashion
Fashion

H&M and Zara Are Not The "Fastest" Retailers in Fast Fashion

Other competitors are outpacing the two retail giants.

asos Founder Nick Robertson Steps Down as CEO
Fashion

asos Founder Nick Robertson Steps Down as CEO

Robertson has been with the company since the beginning almost 15 years ago.

Gary Warnett on the Rise and Fall of Crooked Tongues
Footwear

Gary Warnett on the Rise and Fall of Crooked Tongues

Gary Warnett, while not a founding member of Crooked Tongues but someone closely associated to the

ASOS White x Le Coq Sportif Eclat
Footwear   Fashion

ASOS White x Le Coq Sportif Eclat

ASOS White — the retailer’s premium collection — has collaborated with Le Coq Sportif to give the
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