The A-Z's of Active NBA and WNBA Players' Signature Shoes: 2024 Edition
Reviewing the past season’s kicks, from Aaron Gordon to Zion Williamson.
There’s a compelling argument to be made that the signature basketball shoe market is more interesting than ever. Though the likes of LeBron James and Kevin Durant are still pillars of the hoop shoe industry, the in-between is more rich and compelling than ever before too, thanks to rising superstars such as Jayson Tatum and Luka Dončić, plus fan-favorite everymen like Austin Reaves and promising rookies like Scoot Henderson. That’s not even mentioning the superstar ladies such as Breanna Stewart and Sabrina Ionescu, who are carving out their own exciting path. Just like King James and KD, Nike and adidas are still leading in market share, but there’s plenty of room for innovation too, like PUMA’s wild, in-your-face designs that have garnered an avid following among Gen Z hoops fans and the clever creations of Chinese brands, from ANTA to Rigorer.
We put this shift in perspective last year by reviewing all of the signature shoes from active players across the NBA — outlining 23 players and their 23 pairs — and have done so once again for the 2023-24 season, adding kicks from the WNBA as well. A record-high total of 26 players with active signature shoe lines was reached this year in the NBA, with five new partnerships kicking off while two (Paul George’s Nike line and Russell Westbrook’s Jordan Brand line) rode off into the sunset. As for the WNBA, it had two players release their own sneaker. Looking past player exclusives and inactive lines — those without a new release since 2023 — we’ve assembled a complete list of this season’s signature shoes.
Aaron Gordon: 361 AG 4
While the NBA has yet to recognize Aaron Gordon as an All-Star, Chinese brand 361 Degrees honored him when he received his first signature shoe several years ago. 361 and the newly crowned NBA champion brought forth the AG 4 for the slam dunk expert’s 10th season in the league. The shoe utilizes the brand’s SOAR SYSTEM, proprietary cushioning, and support via a Qu!kCQTECH midsole a…
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