The youngest Ball brother and likely lottery pick in the 2020 NBA Draft is the newest member of PUMA’s ever-expanding basketball roster.
One colorway nspired by the Los Angeles Lakers’ uniforms, one inspired by streetball courts.
Alongside the YEEZY BOOST 350 V2 “Israfil,” multiple Air Jordans and the latest Medicom Toy x Nike SB collab.
An all-red makeup inspired by grit, determination and hard work.
Cole’s first signature shoe is a versatile silhouette that’s designed to be worn both on and off the court.
Worn by PUMA Hoops team members like Kyle Kuzma, DeAndre Ayton, Danny Green and Rudy Gay.
As debuted by Kyle Kuzma during All-Star Weekend.
Conceptualized and co-directed by Cole himself.
Introduced with a lookbook starring Kyle Kuzma.
An all-new performance sneaker from PUMA’s newly-invigorated Hoops division.