Li-Ning See Profile
Curry Brand’s move to Li-Ning highlights a growing shift toward athlete ownership.
By leaving Under Armour for Li-Ning, Stephen Curry isn’t just signing a sneaker deal—he is laying the foundation for a global, post-basketball empire.
The NBA superstar calls the move “the partnership of a lifetime,” aiming to expand his signature line across basketball, golf, and lifestyle markets globally.
Reviewing all 33 of the latest season’s kicks, from Aaron Gordon to Tyrese Haliburton.
Fans speculate that the massive 75-lot auction means that Curry might be nearing a final decision for a new sneaker deal in a post-Under Armour era.
Curry has been spotted in Nike, adidas, PUMA, Reebok and more.
Reviewing the past season’s kicks, from Aaron Gordon to Zion Williamson.
Featured alongside the Union LA x Nike Field General, the debut of the Li-Ning Way of Wade 11, Nike Sabrina 2 and more.
Debuting in a “305” colorway that serves as an homage to his time in Miami.
Reviewing the past season’s kicks, from Aaron Gordon to Zion Williamson.
Ahead of Chinese New Year celebrations.
Transforming the Centre Pompidou into a multiverse of boundless imagination.
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