Oscar Wang and Li-Ning Co-Created an Immersive SS24 Runway Experience
Transforming the Centre Pompidou into a multiverse of boundless imagination.
For Li-Ning’s much-anticipated return to Paris Fashion Week, the label teamed up with Oscar Wang’s Open Work Studio to craft a multi-faceted experience that goes beyond just a regular runway showcase.
Wang is a multi-disciplinary artist based in Shanghai with a penchant for blurring the lines between the physical and digital realms. His practice often centers around collaborations across various fields, where he aims to map out the future’s blueprint. For Li-Ning’s Spring/Summer 2024 collection, the artist extends his vision around the label’s distinctive design language and “MY-VERSE.” From stage design, lighting, and sound, to immersive visuals, Li-Ning’s show transformed the iconic and cultural Centre Pompidou into a multiverse of boundless imagination.
Speaking on the collaboration, Wang said that he’s “honored to be given this opportunity to work together and reinterpret what Li-Ning stands for. We’re presenting a new fashion-driven attitude to the youth of today and exploring the brand’s endless potential in the realms of lifestyle and sportswear.”
Take a look around Open Work Studio’s specially put-together stage for Li-Ning’s Spring/Summer 2024 runway above.
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In case you missed it, check out Li-Ning’s immersive and kinetic Spring/Summer 2024 collection here.
