Billionaire Boys Club and Li-Ning Come Together to Celebrate the Year of the Dragon
Ahead of Chinese New Year celebrations.
For its New Year’s Wish, Li-Ning came together with the Pharrell Williams-led brand Billionaire Boys Club to celebrate the Year of the Dragon. The special collection offers a refreshing perspective on contemporary youth fashion by infusing streetwear with Chinese festive culture.
Throughout the range, the image of the dragon is paired together with BBC’s astronaut motif and the pattern of gold ingots. The lens of Chinese youth is continued through muted colors expressed through rich materials in the apparel selection. Accompanying the apparel collection is limited-edition footwear comprised of the Ling Teng, a skate style reimagined with a penny loafer’s silhouette. The contrasting color palettes are defined by leather details and velour finishes. Finishing up the design are velcro closures for functionality, BOOM cushion technology, and special-edition poker chips.
Set to release January 15, the Billionaire Boys Club x Li-Ning Year of the Dragon collection will be available via Li-Ning, Tmall flagship store, and at selected retailers.
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