Here Are the Best Red Packets for Chinese New Year 2025
Ring in the Year of the Snake with lucky envelopes from Loewe, Louis Vuitton, Dior, Audemars Piguet and more.
The Snake has slithered in to replace the Year of the Dragon and brands have once again unveiled their luxurious takes on the traditional red packets. In celebration of Chinese New Year, Hypebeast has rounded up a selection of envelopes from some of the most notable brands and fashion houses.
The traditional colors of red and/or gold remain the more popular motif amongst the envelopes, although offerings from BAPE, Dolce & Gabbana, Montblanc, Instagram, Longchamp and TEAM WANG infuse designs and hues of purple camo, gradient blues, bright florals, fuchsia, and black geometric patterns. McDonald’s and K11 deliver playful graphics to front their red packets, while the likes of Loewe and KENZO incorporate textured detailing for the season.
With 2025 being the Year of the Snake, the reptile’s limbless movements are heavily depicted on the designs of Breitling, Hublot, RIMOWA, Tory Burch, Isabel Marant, Louis Vuitton and more. Chinese wishes of good luck, motifs and translated brand names lead the packets of Fendi and TAG Heuer, and brands like COACH, Dior, Audemars Piguet, Gucci and Alexander McQueen close it out with more brand-forward takes that fuse its popular silhouettes and recognizable insignias with seasonal festivities.
Check out the selection in the gallery above.
