The Air Jordan 3 Joins This Year's "Quai 54" Collection
Celebrating Paris’ annual streetball tournament with special branding elements.
Jordan Brand is one of the primary sponsors involved with Quai 54 — an international streetball event that takes place in Paris each year. On top of its support with hosting, the Jumpman team takes time each year to assemble thematic releases of several sneakers. Last year’s highlights included takes on the Air Jordan 1 Low and Air Jordan 2 Low. While the Air Jordan 1 Low has been revealed to be returning for this year’s collection, it has now been unveiled that the Air Jordan 3 is joining in on the fun as well.
Showcased via official Nike imagery, this new take on the Air Jordan 3 begins with an all-too-familiar white leather base. From there, a dark gray enters the mix at the suede mudguard, collar and laces while a bright blue appears at the tongue branding — featuring the Quai 54 logo at the left shoe and the Jumpman logo at the right. Looking to the heel, a translucent heel tab with the typical Jumpman branding is layered atop a black Quai 54 logo. Supporting the sneaker, an off-white midsole is backed by a black outsole.
At the time of writing, Jordan Brand has not announced when its “Quai 54” collection will be hitting shelves this year. Look out for this thematic take on the Air Jordan 3 and other silhouettes to land on shelves later this year via Nike SNKRS and select retailers around the $200 USD price point.
