Have you ever gone on a nationwide road trip and craved cheese-coated snacks along the way? Cheez-It has now got the California highway covered. The American brand has just unveiled its first-ever Cheez-It Stop, a roadside attraction packed with delicious snacks and merchandise.
The Cheez-It Stop is a gas station-like pop-up located on Palms Highway in Joshua Tree, easily connecting Los Angeles and San Diego. On the way to their destination, guests can experience aisles of limited-edition Cheez-It flavors, graphic merchandise, and nostalgic collectible items.
Finally, Cheez-It replaces standard car fuel with snack fuel, delivered through the Cheez-It Pump that blows bags of savory treats into your window.
Visit the Cheez-It Stop now until June 11 at 61943 Twentynine Palms Highway in Joshua Tree.