Pharrell's Billionaire Boys Club and Doodles Unite for Something in the Water Apparel Collaboration
The colorful lineup will include T-shirts, shorts, hats, towels and skateboards.
Pharrell Williams is uniting two of his brands — his streetwear imprint Billionaire Boys Club and NFT project Doodles, of which he is the Chief Brand Officer — for a collaborative apparel lineup at his forthcoming music festival, Something in the Water.
In the multi-hyphenate entrepreneur’s hometown of Virginia Beach, BBC’s sub-label, Ice Cream, will join forces with the aforementioned blockchain-backed cartoons across a pop-up experience titled “Doodle Beach,” at the festival this weekend. There, the two entities will debut an all-new apparel collaboration, which will include T-shirts, shorts, hats, towels and skateboards in a bevy of kaleidoscopic tones. Prices will range from $50 USD to $165 USD, with all proceeds benefiting Pharrell’s Yellow nonprofit.
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“We’re excited to work with Pharrell’s iconic skate brand Ice Cream on our first pop-up collaboration at Something in the Water Festival,” said Brandon Rosenblatt, Doodles’ Head of Partnerships, in a statement. “This collection marks an important first step on our collaborations and apparel journey. Expect to see more partnerships like this as Doodles expands further into the lifestyle vertical.”
Aside from the apparel collection, the pop-up experience will fittingly serve free ice cream alongside a preview of Doodles’ latest digital wearables.
Look out for “Doodle Beach” at Something in the Water this weekend. For those unable to attend, the brands noted that limited qualities may be available online, following the festival.
Take a first look at the line in the gallery above.
In more fashion news, AC Milan and Off-White™ launched a limited-edition T-shirt to support Fondazione Milan.
