Icecream originated as a subsidiary of artist Pharell Williams and A Bathing Ape creator NIGO’s Billionaire Boys Club brand in 2005. Both clothing lines were founded in Japan and New York City. Featuring graphics of dollar signs, diamonds, and beepers, the brand went on to popularize all-over print designs that would be seen in streetwear henceforth. Under the motto “wealth is of the heart and mind, not the pocket,” Icecream alongside BBC has influenced streetwear by upholding individualism through fashion for well-over a decade.
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