Jordan Brand Salutes Jayson Tatum's Hometown With the JT1 “Archer Ave”
Fleur de lis symbols and street signs reference the NBA All-Star’s St. Louis roots.
Much like how Nike is beefing up its basketball roster with a new signature athlete in Ja Morant this year, Jordan Brand is following that same playbook by introducing Jayson Tatum as one of the freshest faces of its hoops category. The Boston Celtics superstar’s Jordan JT1 has been steadily trickling out in more colorways, one being the “Archer Ave” makeup that serves as a love letter to his hometown of St. Louis.
There are a few striking details here that are reflective of Tatum’s roots. If you view the sneakers from the heel angle, you’ll notice that the top of the overlays has been adorned with zeroes which represent his jersey number for Duke University and the Boston Celtics. The right heel tabs have been embroidered with a fleur-de-lis icon which is inspired by King Louis IX of France — the patron saint of St. Louis — and his coat of arms. Additionally, you can find “Archer Ave” street signs embedded on the interior sides of the tongues to shout out the street of his childhood home. Tatum also has a tattoo of this signage on his back along with an image of the house.
There’s no word on when these will be dropping to the masses, but Jordan Brand will likely confirm this in the coming months.
For more news, images of the Air Jordan 1 Low OG “Black Cement” have emerged.
