The 2022 NBA All-Star Weekend is only days away from commencing, and various sportswear brands will be showing up to Cleveland, Ohio for the hoops-filled festivities to show off special activations and product launches. One of those will be Reebok which has intentions of presenting a special retrofuture “Bok Door” experience to celebrate the launch of its Question Mid 25th Anniversary colorway and the debut of the Instapump Fury Zone.
The “Bok Door” experience will essentially take its attendees through a sneaker culture “time machine” to commemorate the brand’s deep-rooted basketball heritage and future. The event takes place on February 18 (invite only) and February 19 (open to public) in downtown Cleveland and will feature appearances from friends of the brand such as Myles Garrett, Dee Brown, Allen Iverson, Shaquille O’Neal and more. Those interested in attending can RSVP here.
“Pump, Question, Fury – Reebok is legendary in basketball and sneakers, so I’m happy to work with the brand in telling its story in Cleveland,” says all-pro football athlete and Reebok partner, Myles Garrett. “This is a big weekend for the city. I hope to see tons of fans and friends at the festivities, and look forward to hanging with the Reebok community, playing games, showing some cool new shoes, and just having a good time.”
The Question Mid 25th Anniversary, a white and silver colorway is slated for a February 17 release and marks the final installment of a year-long celebration of Iverson’s prolific ’96 rookie season and his first signature Reebok shoe. The brand new Instapump Fury Zone — which is set to drop on February 19 — is a new high-cut lifestyle silhouette that is designed with curvy mid-foot cages and straps that wrap around the heels.
In case you missed it, grime artist Ghetts recently spoke with HYPEBEAST about his ties to the Reebok Classic Leather.